Secure your business name
One of the most overlooked areas to building a business online is choosing the right business domain name.
Most of the times you hear entrepreneurs grabbing something that sounds or looks good to them, but you have to consider your potential consumers first.
There are 5 different tips you should take advantage of in order to find the best domain name for your business.
1.) What is your Business Name?
If you don't have a business name yet it's going to be difficult to come up with a domain that works. So how do you figure out what to call yourself? Well, if you want to brand your name then it should either have your first or last name in it. You can decide which one is best for you, but we recommend that it is one or the other.
The next step is adding in what your business does so people can associate with it. A great example of this would be “Smith's Short Term Loans” Immediately the individuals will know your name and what you do.
2.) Utilize Your Niche's Keywords
Alright, let's go back to the example one more time. Finding the right keywords and adding them to your business domain name is extremely important. We can't stress this enough, and it might take a little time to find the perfect match.
There are several ways to research keywords. If you want to find the best then a keyword software tool will be your best bet. Google Adwords offers one for free in their back office, or you can try something like WordTracker. If you want a more sophisticated approach then consider something like Micro Niche Finder.
3.) Don't Make it too long
There are several websites out there that have some serious problems with people forgetting their domain name. What happens when people can't remember a web address; they go somewhere else. Just look at the big names out there today like; Google, Yahoo, Bing, Facebook, and Twitter.
Did you know that even Facebook was originally “thefacebook.com”, but realized it was smarter to stick with one to two words in the domain name? Don't you thing FaceBook is easier to remember, and it flows better.
Going back to our earlier example; “Smith's Short Term Loans”, you definitely don't want to purchase www.smithsshorttermloans.com. Instead try something like; www.smithloans.com, which looks clean and crisp.
1.) Domain Names Search
Search for your domain name starts here
Secure and protect your business name
4.) Eliminate Hesitation
Now that you have the perfect business domain name, it's time to go register it. If you wait it's possible that someone else will take it and you will be left wasting time searching for another one. You might be sitting there thinking your sites not ready, but it's okay to purchase your domain now.
You will be able to secure your domain for as long as 5 years (which is the average) when you make your purchase.
Then again; the right web hosting plan will give you a free domain with your hosting. However, that's a whole other article of information.
5.) Consider Buying the other Dots
Starting with a Dot Com is definitely the route to take, but you should also consider grabbing the .net, .biz, .org, .info, and .mobi. Owning your business domain name in each area will alleviate another company from coming along and possibly taking over the branding.
Even if you're on a budget, most web hosting sites will give you a big discount for purchasing more than one. You can even go a step further and look for coupon codes online. These can provide you with even more savings along the way.
Moving Forward
Just by taking advantage of the information we've given you today, finding the perfect business domain name will be easier. It's still going to take time, but in the end you might just find one that everyone will be talking about for years to come.