Carrying out an in-depth domain name research is the first step towards choosing the right and obviously good domain name for your personal or business use.
Today, here is what we are going to learn;
- Why you need to carry out an in-depth domain name research.
- Why you need to understand the components that make up a good domain name.
Why Carry Out In-depth Domain Name Research?
Doing an in-depth domain name research will enhance your mental ability and will expose you to new experiences. You get to gain a whole new wealth of knowledge that will enable you to see things in a new way or from a different perspective.
In-depth domain name research will proof critical when it comes to the actual process of choosing a unique name that will identify and differentiate your website from other competing ones in your industry.
Now let's start from the known to the unknown.
In this in-depth domain name research tutorial I will assume that:
- You want to buy the right domain name: A good name, not just any other name.
- You have already determined what kind of web business you'll be doing online.
That simply means:
- That you have already identified a profitable niche.
- Your site would be build based upon a given site concept or theme.
If you don't, then oops... You need to do that first.
Now that you already have identified a profitable niche and understand the site concept/theme to build your site on. Then naturally, the next thing you'll want to do is to choose a name:
- That accurately reflects the overall site concept or theme of your site.
There are two schools of thought to consider while doing your domain name research:
1.) The first school of thought believes that you should have your main keyword within the domain name in-order to rank better with the search engines.
2.) The second school of thought believes in possessing a unique brand name that differentiate your site, create a lasting memory and encourage loyalty.
Domain Name Research tips and useful domain search tools
Regardless of which school of thought you decide to follow, the underlying factor is to understand three concepts when doing in-depth domain name research. Why are you creating this site? For whom are you creating this site? What for are you creating this site?
When choosing the right domain name,
- Do not be tempted to choose a name from your own point of view.
You need to carry out an in-depth domain name research. You need to get into the mindset of your targeted customers or audience and then attempt to answer the above questions from their point of view.
The best way to start in-depth domain name research is to capture the thoughts and way of thinking of your audience by peeking into the search engines and trying to find out what they do while they're there.
One good comprehensive source to use in doing domain name research and the one that provides such valuable information of what your potential customers are doing online is word tracker.
It has a comprehensive search feature that will bring forth a list of related keywords. It also shows you how many times that particular keyword was searched for in a given month.
Try Wordtracker for free and see how it can help you with a list of useful keywords in your domain name research that you can include in your domain name. That list of related keywords would proof valuable in our next tutorial.