How often do you do domain name marketing? We had discussed "After Domain Name Registration, What Next?" On that post we listed many ways a domain name can be used. If you haven't read that post you can click the above link to read it and when you are done reading we will continue discussing with you the first point that is "Host The Website."
When you host a website, you will be working on it and the building of a website never gets finished!
After the domain name you have registered becomes live on the World Wide Web, the next step is having it hosting a website. Your domain name becomes the address that enables people to get into your website. It is like the key of the main door lock of your house. The key that opens the door lock which enables you and your family to enter your house. Once people type your domain name on the browser address bar they get directed to the home page of your website.
The home page is so important, it gives the first impression. It contains the navigation to deeper pages of a website. The visitor starts from the home page of your website clicking and the clicking goes on and on up to the last page of your website. Below are the importance of a home page.
1.) It summarizes what the website (business) is about.
2.) It gives the reason why people should be in your website. The kind of problem(s) it solves (how important the website is).
3.) It is the one that links to other pages and from deeper pages of the website to the home page.
To cut this short, the home page tells visitors whether to explore more pages of a website or not to. Now that you have known the importance of the home page, make yours to be very effective after registering a domain name so as to ensure your offline business presence on the internet (your business going online).
Registering a domain name that is of good quality does not necessary ensure that your website is going to be successful. It is one of the important steps to take which does contribute towards attaining success. There are other strategies that you should use alongside you registering a domain name that possess good qualities. Today, we are going to look at domain name marketing ways to use in popularizing your domain name.
You are knowledgeable that it is the traffic that makes a website to grow. A website that has many visitors visiting it is likely to have more potential buyers. There is no way a website is able to sell its products or services if it doesn't have people visiting it. In fact, traffic is the engine that propels all websites you have come across that are successful.
Do you know how many people do click Facebook.com, Yahoo.com, Twitter.com and Google.com domain names each day? I guess millions of people worldwide! Why are millions of people clicking these domain names each day? Is it because the owners did domain name marketing? These are the questions I have left you to ponder.
A domain name is the key that opens a website. Without a domain name the website can't be accessed by anyone. However, note that a website can have more than one domain name pointing to it.
Let me ask you, is your domain name known by many people out there or is it you together with your friends and family members who are familiar with it?
It can be possible that not a lot of people know your domain name and you might not be aware of this. If this is the case domain name marketing is a crucial strategy for you to start executing.
Nine Domain Name Marketing Tips
You have to take a step, to devote your time in getting your domain name to be known by every Tom, Dick and Harry out there. Here are nine tips that you can use in domain name marketing.
1.) T-Shirts and Sweatshirts Having Your Domain Name
Pic from Flickr By Yodel Anecdotal
Have you come across a domain name that is written on the back or front side of a T-shirt or sweatshirt? This is one of the powerful ways of domain name marketing. People will read that domain name written on the T-shirt or sweatshirt and some of them will visit the website. You can use this strategy, buy T-shirts or sweatshirts and print on them your domain name either on the front side or back side. You can visit the manufacturer of T-shirts and sweatshirts to give them instructions how you want your domain name and the logo of your website to appear on the T-shirts and sweatshirts.
Make sure the T-shirts and sweatshirts are of good quality that will make people have that strong desire of wearing them. You can sell some on your website or give them as free gifts. Give them for free where you expect a lot of people to be found, such as universities, colleges, or to those selling on densely populated markets etc. The point I am driving at is that the moment a person puts on that T-shirt or sweatshirt then more people are likely to read your domain name thus popularizing it.
2.) Domain Name Marketing Using Business Cards
The business card is another way of domain name marketing. You should be having business cards that have your domain name alongside side other contacts of yours. Wherever you are, you should be having business card to dish out to those asking your contacts. Also you can give them to those people who are interested in the products or services you are selling.
3.) Electronic Book (e-book)
Electronic book is another powerful way of domain name marketing. Website owners create e-books which they either sell to people or give as free gift on their websites. If they give as a free gift, people have to subscribe in order to download the e-book. The free e-book is one way of obtaining contacts of those who visit the website. It is how website owners get contacts of people visiting their websites (this is what is known as list building).
Create an e-book about the service or products you are selling on your website. The e-book may be about how to use the product/service or reviews of the product and service that you are selling. Your domain name should be on the e-book, when people read it, they will also read your domain name and that is how you can make your domain name to be known.
4.) Domain Name Marketing Thru Videos
At least you have come across of a video that has gone viral on the internet. It has been viewed by millions of people from different parts of the world. Some of the YouTube videos have got a domain name displayed at the start or at the end of them.
If you create a YouTube video that has your domain name displayed on it, then the moment people will be viewing it some of them will be visiting your website. The video may make your domain name to be popular especially if it gets lots of views. This is how you do domain name marketing thru YouTube videos.
5.) Back Links To Your Domain Name
Most articles that do talk about website marketing do emphasize the importance of back links. Website owners are advised to get as many back links as possible. What are back links? Back links are links that are from other websites coming to your website. The moment people are on those sites and if they click such links (your website link) they will be directed to your website.
Back link is one way of domain name marketing. There are many ways you can make your domain name to be known thru back links. One of the effective ways of domain name marketing using back links is by you commenting on various blogs. Visit blogs that allow people to comment and on the option where you are supposed to fill in the website name, type your domain name.
The other way of domain name marketing is by guest blogging. Visit blogs that allow guest blogging. Submit your blog posts to it. Use the resource box (About the author) to direct people to your website.
You can also do domain name marketing thru article directories and other directories. When writing articles to post to various directories, ensure that you leave a link that has your domain name on the resource box.
6.) Radio and Television Domain Name Marketing
Have you realized how website owners are using radio and television stations to do domain name marketing of their websites? Nowadays, domain name marketing is done thru the radio and television. Companies are advertising their products and services on the radio and television and if you are keen about such advertisements you will notice or hear a website name mentioned/displayed on the screen.
You will hear or read these words, "Visit our website www.____________ for more information." However, this strategy of domain name marketing can be very expensive. If your company is big, then this is good strategy for domain name marketing.
7.) Google Adsense
Website owners are paying Google Company to advertise their websites. Websites are advertised in other websites. Once people click on such advertisements they are directed to a website advertised. This strategy is known as Google Adsense.
Don't lag behind, pay Google to do for you domain name marketing. An advertisement advertising your website will be displayed in various websites hence making your domain name to be known by many people.
8.) Domain Name Marketing Thru Newspaper
I don't know how much it costs to buy an advertisement space on the newspaper in your country, but in my country it is costly. Since the newspaper is read by many people each day, you can buy space on the newspaper to do domain name marketing for your website.
9.) Domain Marketing Using A Calendar
You can also use calendars to popularize your domain name (domain name marketing). Every New Year print calendars to advertise the products and services you are selling on your website. Make the calendars to be very attractive so as to capture the attention of people. Print your domain name at the bottom page of the calendar. You can either sell the calendars or give them as free gifts during New Year. This is how you do domain name marketing.