Are .com Domain Names Extensions Overrated?

When talking about domain name extensions, a .com domain names extension is what first comes to the minds of most people. Have you not heard that it’s a .com world!

Because of the somehow inherent behavior that most webmasters develop, most people often scrambles to get just the right .com domain names extension.

Stories are abound of some webmasters who may not even register a potential goldmine of a domain name with a different extension because a less popular .com extension grabs his fancy.

A quick fact check though reveals a different story. There are dozens of domain names that are available, some of which have become very popular despite them not being a .com.

Is the .Com domain extension Overrated?

The question under discussion today is how will a webmaster be able to determine if his or her site is going to hit the jackpot, so to speak, without the traditional .com?

This article will tell you how.

First, the webmaster has to evaluate his or her website’s purpose.

If the website is there, created solely for the simply purpose of being there as a directional entity to guide people to an affiliate page, then it doesn’t really matter what extension the domain name has, since it will only be visited once anyway.

In the same line of thinking, if people are going to continually visit a website, people may not care whether or not the website has a .com.

Websites that contain games, updated information and message boards tend to get a lot of repeat visitors. The “bookmark”option is a great tool to have strategically placed on a website to encourage visitors to bookmark that site on their computer.

All a person has to do is click on the domain name and enter it in the box on the bookmark scroll down page. Heck, there are even web 2.0 sites developed solely for that purpose.

Then, whenever a person wants to go back to a certain site, all he or she has to do is to scroll down the list of bookmarks and click on the one he or she wants. It is that simple!

Secondly, it is wise to into consideration the memorable nature of your domain name.

If you as a webmaster is able to come up with a witty domain name hack, such as del.icio.us, and the content is excellent, it may make no difference whether of not it is followed by a .com domain names extension.

For instance a good site that is able to allow a webmaster to register unconventional domain name extensions is New.net. It offers such extension such as .free and .love.

By contemplating some of the available domain name extensions, webmaster will be able to think about ideas for their own domain name hacks. If he or she needs help with this, the word or letters used in the extension can always be typed in a keyword analyzer or search engine.

Thirdly, take into consideration other players in the market.

A webmaster has to make the determination as to whether or not a domain name with an unconventional extension will receive a higher rank in the search engines as opposed to one that has a traditional extension.

For example, consider del.icio.us again.

To be honest, how many people are really typing such a domain name into their browser? Not me! While it is memorable enough, all of the periods associated with that name are annoying. I hope I’m not alone here!

However, this website still has a high search engine ranking, which is probably how it is getting so much traffic. Web surfers visit this site from the search engine, bookmark it, and they never again have to be associated with its unique URL.

A webmaster truly wants to emulate that kind of success.

If a domain name is memorable and keyword-rich, webmasters must go for whatever extension is available for it. This is not to say that someone must be limited to just a domain name. If they still want to use .com domain names extension after using other extensions, they still have the option of doing so.

In fact, the more domain names that lead one to a site, the more likely a search engine bot will index it higher. With this strategy, webmasters will have two domain names that they will be able to work with.

They can use the unconventional domain name in search engine marketing in the hopes of getting indexed high, and the other domain name can be used in printed media where people will more likely be concerned with the type of URL they are entering in their browser. In these cases, the more simple the URL is, the better.

So then are .com domain name extensions overrated?

Some say yes, some think not.

Depending on your stand and your argument, one thing we can all agree in is that “quality” is the key. If a website has quality content, a quality product, quality service and quality…{fill in the blanks} What really is in a name that makes it so popular?

Despite the domain name extension in use, visitors like, remember and are willing to buy from a site that they has something good to offer in return or solve their problem.

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