Ten Steps to Owning Quality Domain Names

In today’s world of digital technology, owning high quality domain names for business or individual use is one of the key ingredient when it comes to commanding enviable exposure in the digital world.

Millions of internet domain names are available for immediate purchase. But, you need to put some thought into what you want your domain name to be before you actually register it.

It’s true that while you might come up with a catchy name and want to “buy that domain name right away,” and forever lock it up quickly for your own use, be careful.

There are things to consider before you buy your domain name. If you want people to get the right first impression of you or your business, you’ll need to pick a good domain name.

Ten Practical Steps to Owning Quality Domain Names

In this article today, we are going to go over 10 things to consider before you pick out your domain name. You want to chose the right name, don’t you? Remember the domain name you choose is going to be an extension of your business or yourself in the digital world.

You goal therefore is to get it right, once and for all.

1.) Your extension

Your extension tells people where you are and in some cases whom you want to attract. A .ca extension will tell customers that you’re operating out of Canada, for example.

If country specific extensions are not that important for you, then it’s better to pick a less specific extension, like .com, for greater coverage. Read more about top level domain name extensions

2.) Discount domains? Be careful

You’ll need a reputable registration service to properly register your good domain name. Although “discount domains” services are rife on the Internet, you have to be careful before you buy from one of these organizations. Oftentimes, these are little more than scam artists who tell you they’ll register your domain, but then will use it for their own purposes. Before you buy, be careful.

3.) Keywords count

When it comes to domain names, keywords count. Whenever possible, it’s highly recommended to insert one or two keywords into the name of your domain name. Why would you want to do that? It’s because Search engines use such keywords to find your domain name.

Including keywords in your domain name may help your domain name to rank higher in the search engine results. For example, if you sell fishing bait online, perhaps your domain name should say something like “fishingbaitgalore.com.” This will help people find you when they’re looking for — of all things – fishing bait.

4.) Go short

If at all possible, use short rather than long names as your domain name. They’re easier to spell and easier to remember, too. Highly ranked sites tend to have short quality domain names.

5.) Don’t use trademarks from other companies

It’s really, really easy to get sued for copyright infringement if you use someone else’s trademark, so be careful; don’t try to play off an existing business directly. Think carefully about other people’s quality domain names before you use them, because even innocently made associations to such a domain or name could conceivably cause you trouble.

6.) No hyphens

If you want to own unique quality domain names, try if at all possible to register a non-hyphenated domain name that’s completely original to your business or you.

Quality Domain Names It’s sometimes true of course, that you have to use hyphens in your domain name if you want a name like fishingbaitgalore.com and it’s taken.

In that case, you can still register fishing-bait-galore.com if you want to very well, however:

That puts you at odds with the person who has the unhyphenated name, because the person typing in the address may leave out the hyphens and therefore go to your competition instead. (Not forgetting also that you may be violating someone’s else copyrights.)

7.) Buy several different extensions with the same name

Once you’ve settled on your domain name (again, using the fishingbaitgalore.com example), it’s a good idea to buy the same name in all of the other available domain name extensions — or as many as you can afford.

In other words, buy “fishingbaitgalore” with extensions like .org, .biz, or .net, and all other available extensions, in addition to the .com extension is listed above. That way, no one can steal your success away from you by by simply buying the other extensions of your domain and then simply counting on your success to make a quick buck.

8.) Your hosting service should offer telephone support

You’ll need to be able to talk to someone if you have trouble with your domain name. If there’s no phone contact, you may not be dealing with a reputable company.

9.) The company should be accredited

Reputable companies will have accreditation status, such as through ICANN. Companies often seek accreditations because they know it makes them look better to be part of a group that enforces good business practices.

If they’re not accredited, that doesn’t necessarily mean there’s anything wrong with them, but it could. Therefore, if at all possible, make sure the company is accredited, or at least has phone support, established payment procedures, and so on.

10.) Do a Google search

After you find a company you like, do a search on Google with the keywords “domain registration.” If the company business site or blog appears on the first two pages of results, great.

If they just appear in sidebar “ads” on search pages, that’s a potential problem. It means they may not have been around for long, or they may not be reputable. If the company is legitimate, they’ll be ranked with the Google search engine, within the first couple of pages. Choose from that listing of reputable good domain name companies.

In conclusion, I hope that the above 10 tips should help you register your own good and quality domain names much more easily and effectively. Owning quality domain names is the first step to a guaranteed success when it comes to internet business.

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